HootSuite

Social Media Management
HootSuite helps teams engage with audiences and analyze campaigns across multiple social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based dashboard. 
How is social media truly impacting businesses today? Why are many of the world’s top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?

Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics.


Hear from:
  • Richard Branson, Founder and Chairman of Virgin Group
  • Michael Chui, Principal, McKinsey & Company
  • Jeremiah Owyang of Altimeter Group

White Paper: Social Selling in B2B Sales

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Social media has changed the landscape for B2B sales. B2B buyers not only enjoy all of the benefits of social media and open data that consumers are famously using to their advantage, but also work in teams to methodically find the best vendor. Today’s B2B purchasing teams are socially empowered, highly informed, and more sophisticated than ever before. They’re reconsidering how sales professionals fit into their purchasing cycle, and contacting them much later in their decision-making process.

If you want your sellers to stand out and provide value to discerning buyers, it’s time for your sales organization to leverage social media. With a deliberate approach to social selling, you’ll hit targets this quarter -- and build lasting, collaborative relationships with clients for long-term sales success.

In this white paper, you’ll learn:
  • How social selling - the use of social media for listening, customer engagement and internal collaboration - gives your B2B sales organization a strategic advantage over your competitors
  • The current state of social selling in B2B sales, and the crucial areas where most sales organizations are falling behind.
  • Why your organization needs a social media policy and a training program to support your sales professionals.
  • How the right combination of people, platform and process turns a sales organization into a social powerhouse.
  • How HootSuite helps sellers master social media, as individuals and as a team