Sales acceleration is about increasing the velocity of your sales process. It’s the technology that fills the gap between the established categories of CRM and Marketing Automation and it works to remove friction in the sales process, speeding things up and shortening your sales cycle.

Many companies accelerate by using inside sales, that is professional sales done remotely where you respond in seconds to leads generated over the web, make more calls in less time and use web conferencing to avoid travelling and taking lots of time away from busy buyers.

But sales acceleration is also about working smarter.

It’s about gathering real-time sales intelligence from LinkedIn, InsideView , ZoomInfo and other sources. It’s having something relevant to talk about when you call a new prospect besides just the weather. It’s connecting with social media, lowering costs, raising visibility and generating leverage.

Sales people are rediscovering email again. But now it is email designed just for them. It can tell them when people open their emails and can even trigger an immediate call back. But the thing they like the most is that it now attaches their email to the person’s record in their CRM as a note so their sales manager can see they are actually working.

Use the links below to access the best of the emerging cloud-based technology applications and services which can be called Sales Accelerators:

Conferencing & Collaboration

Phone

Communication

Social Selling

Quotes & Proposals

Data & Analytics

Miscellaneous