Traditional marketing is interruptive, using channels such as television advertising, telesales, newspaper, radio etc. to broadcast your message to a largely disinterested audience in the hope that if you get the message to enough people, some of them will be interested in it. With inbound marketing the intention is reversed and you are trying to draw an engaged customer in, rather than pushing your message out. Inbound marketing is all about putting your message in front of a warm audience who are receptive to it. It involves engaging with people through new channels including email newsletters, blogs, video, PR, SEO and social media. The big difference between inbound and outbound marketing is that, except for your own time, inbound marketing is largely free.