Inbound Marketing
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Traditional marketing is interruptive, using channels such as television advertising, telesales, newspaper, radio etc. to broadcast your message to a largely disinterested audience in the hope that if you get the message to enough people, some of them will be interested in it. With inbound marketing the intention is reversed and you are trying to draw an engaged customer in, rather than pushing your message out. Inbound marketing is all about putting your message in front of a warm audience who are receptive to it. It involves engaging with people through new channels including email newsletters, blogs, video, PR, SEO and social media. The big difference between inbound and outbound marketing is that, except for your own time, inbound marketing is largely free.
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Aweber
Create profitable customer relationships for your business! AWeber's email marketing tools like professional email signup forms & autoresponder services make it easy for you to build your email list and stay in touch with prospects.
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MailChimp
Easy Email Newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
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Constant Contact
Constant Contact's leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys - supported by free KnowHow, personalized coaching and award-winning product support - help all types of small businesses find new customers, drive repeat business, and generate referrals.
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Hubspot
HubSpot has taken all of the best inbound marketing methods and consolidated them into one integrated software package, so you can blog, tweet, optimize, capture leads and nurture them all in one place. They practice what they preach as far as producing a valuable blog, whitepapers, webinars and marketing resources to drive their inbound marketing.
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Kajabi
Kajabi is an easy-to-use platform that lets you quickly create beautiful membership sites, right in your web browser. Nothing to download or install. No hosting necessary. It is an all-in-one solution that allows you to create a private content portal, and then sell access to it, allowing you to monetize your knowledge. Your content becomes more valuable when inside Kajabi.
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Poll Everywhere
PollEverywhere creates stylish real-time experiences for events using mobile devices. It makes text-to-screen apps for SMS voting and text walls that can be displayed in real time on the web or in Keynote, PowerPoint and Prezi. Poll Everywhere is used on TV, in stadiums, schools, CEO presentations and school talent competitions - wherever an audience can text or tweet.
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SurveyMonkey
SurveyMonkey is the world's most popular online survey tool. Create free surveys, polls, questionnaires and customer feedback and market research forms. Over 15 million people choose SurveyMonkey to get the answers - and results - they need for campaigns, events and projects, big and small. The best decisions start with SurveyMonkey.
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EventBrite
Eventbrite allows event organisers to plan, set up ticket sales and promote events of any size and publicize them across Facebook, Twitter and other social-networking tools. It also enables attendees to find and purchase tickets to these events. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.
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Become Certified
HubSpot's Inbound Marketing Certification is a FREE course which includes nine classes that cover the core elements of inbound marketing strategy. From optimizing your website to landing page anatomy to segmenting your contact database, these classes are the bread and butter of what inbound marketing is all about. Take your marketing skills to the next level.
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Inbound Marketing Hub
Wonderfully comprehensive page of inbound marketing resources from HubSpot. Learn how to pull your customers in rather than pushing your message out using modern inbound marketing strategies. This page highlights some top resources covering the general topic of Internet/inbound marketing.
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