WHITE PAPERS AND COLLATERAL
We have collected these White Papers from a variety of sources on the web and we hope to educate and inform on the practical issues relating to cloud computing and social applications. Topics covered by our white papers include the security and ethics of cloud computing, social networks and how to get the best out of them, the reasons why you'd want to consider moving your legal practice (or any business) to the cloud and a Total Cost of Ownership analysis.
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The Definitive Guide to Marketing AutomationThis 100 page Guide from Marketo is designed to answer any and all questions you might have about Marketing Automation. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system and what investments are required for success. It will also show you how marketing Automation is different from other technologies, such as CRM and email marketing solutions. An excellent, comprehensive guide.
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The State of the Google Apps EcosystemThe 17-page report covers 4 major areas of information regarding Google Apps usage:
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CRM for Small & Mid-sized BusinessesThis 30 page Gleansight report from Gleanster reviews the marketplace for CRM solutions suitable for small and mid-sized businesses across six different topics - Reasons to Implement, Value Drivers, Challenges, Performance Metrics, Success Story and Vendor Landscape. 34 different CRM systems are then assessed and ranked across four aspects - Ease of Deployment, Ease of Use, Features & Functionality, Overall Value.
This is an excellent report for SMBs who are evaluating different systems. |
Social CRM for DummiesEmbrace the world of Social CRM
This book from Emailvision is like having your own personal social media consultant sitting at your desk. Optomise your social media impact without exhausting your resources. Discover how to harness the power of social media for lead generation, systemise your efforts to save time and improve results and launch and track multi-channel campaigns from start to finish, while seeing what works and what doesn't with analytics. |
Social CRM: Towards Enhanced Customer Relationship ManagementThe world is changing and consumers are taking control. What companies are losing in terms of control, they will be able to win back in terms of relationship quality. This revolution will transform companies and the entire structure of the company will need to be reconsidered. Companies must take the evolving and technological landscape of CRM into account and adopt a coherent, alert and engaging social media strategy.
In this report from Atos, the Zero Email Company - you can discover the tools you will need to develop your company as well as the methodology required to implement specific organizational models. |
Enterprise CollaborationThis 24 page Gleansight report from Gleanster surveys the market for Enterprise Collabotation solutions across six different topics - Reasons to Implement, Value Drivers, Challenges, Performance Metrics, Success Story and Vendor Landscape. 35 different Enterprise Collaboration systems are then assessed and ranked across four aspects - Ease of Deployment, Ease of Use, Features & Functionality, Overall Value.
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Doing More With Less: The new Productivity ParadigmDuring the boom years organisations were trying to do more with the same. As the recession began to bite they were trying to do the same with less.
Atos surveyed 214 senior managers: more than three-quarters of them said their organisation was coming under strong or intense pressure to cut costs and about two-thirds said the same of the need to increase sales. In other words, there is an immediate need for new levels of productivity. Read this report from Atos, the Zero Email Company, to discover how companies today are now trying to do more with less. |
52 Secrets to Marketing Automation SuccessThis report from Awareness Inc is
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Dominate Twitter for Customer Service
This guide will show you:
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