WHITE PAPERS AND COLLATERAL

We have collected these White Papers from a variety of sources on the web and we hope to educate and inform on the practical issues relating to cloud computing and social applications. Topics covered by our white papers include the security and ethics of cloud computing, social networks and how to get the best out of them, the reasons why you'd want to consider moving your legal practice (or any business) to the cloud and a Total Cost of Ownership analysis.

The Definitive Guide to Marketing Automation

This 100 page Guide from Marketo is designed to answer any and all questions you might have about Marketing Automation. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system and what investments are required for success. It will also show you how marketing Automation is different from other technologies, such as CRM and email marketing solutions. An excellent, comprehensive guide.

The State of the Google Apps Ecosystem

The 17-page report covers 4 major areas of information regarding Google Apps usage:
  • Demographics
  • Thought process, concerns and satisfaction with ‘Going Google’
  • Google Apps usage and Google Apps Marketplace interaction
  • Wants and needs moving forward with Google Apps

CRM for Small & Mid-sized Businesses

This 30 page Gleansight report from Gleanster reviews the marketplace for CRM solutions suitable for small and mid-sized businesses across six different topics - Reasons to Implement, Value Drivers, Challenges, Performance Metrics, Success Story and Vendor Landscape. 34 different CRM systems are then assessed and ranked across  four aspects - Ease of Deployment, Ease of Use, Features & Functionality, Overall Value.

This is an excellent report for SMBs who are evaluating different systems.

Social CRM for Dummies

Embrace the world of Social CRM
This book from Emailvision is like having your own personal social media consultant sitting at your desk. Optomise your social media impact without exhausting your resources. Discover how to harness the power of social media for lead generation, systemise your efforts to save time and improve results and launch and track multi-channel campaigns from start to finish, while seeing what works and what doesn't with analytics.

Social CRM: Towards Enhanced Customer Relationship Management

The world is changing and consumers are taking control. What companies are losing  in terms of control, they will be able to win back in terms of relationship quality. This revolution will transform companies and the entire structure of the company will need to be  reconsidered. Companies must take the evolving and technological landscape of CRM into account and adopt a coherent, alert and engaging social media strategy.

In this report from Atos, the Zero Email Company - you can discover the tools you will need to develop your company as well as the methodology required to implement specific organizational models.

Enterprise Collaboration

This 24 page Gleansight report from Gleanster surveys the market for Enterprise Collabotation solutions across six different topics - Reasons to Implement, Value Drivers, Challenges, Performance Metrics, Success Story and Vendor Landscape. 35 different Enterprise Collaboration systems are then assessed and ranked across  four aspects - Ease of Deployment, Ease of Use, Features & Functionality, Overall Value.

Doing More With Less: The new Productivity Paradigm

During the boom years organisations were trying to do more with the same. As the recession began to bite they were trying to do the same with less.

Atos surveyed 214 senior managers: more than three-quarters of them said their organisation was coming under strong or intense pressure to cut costs and about two-thirds said the same of the need to increase sales. In other words, there is an immediate need for new levels of productivity.

Read this report  from Atos, the Zero Email Company, to discover how companies today are now trying to do more with less.

Social Media Marketing Industry Report - 2012

Sorting Through the Twitter Noise

Twitter can feel like an overcrowded waiting room. There are lots of people talking about a variety of topics.

How do you find the right people to connect with from a sales and marketing perspective? How do you engage them in conversation? And how do you convert them into leads and customers?

Find out in this eBook!
Dominate Twitter for Customer Service
This guide will show you:
  • Twitter Basics
  • How to Use Twitter Effectively
  • How to Increase Your Twitter Followers
  • Best Practices for Hashtags
  • Best Practices for ReTweets
  • Best Practices for Search
  • How to Create Lists
  • How to Use Twitter For Business
  • How to Use Twitter for Marketing
  • Using Twitter to Engage with Customers

Comparing the Cost

Analyzing the total cost of ownership of Clio vs. traditional desktop practice management solutions

Increasingly, lawyers are considering cloud-based legal practice management systems as an alternative to traditional on-premise software. In comparing the two alternatives, they must analyse two different cost models: the monthly subscription-based fees of cloud computing offerings versus the up-front purchase and ongoing operating costs of on-premise software. This white paper provides a Total Cost of Ownership (TCO) analysis of Clio as compared to several popular desktop-based practice management solutions.

Why Go Cloud?

Five reasons why lawyers should adopt cloud-based technology

This white paper is written by internationally respected legal technology expert Brett Burney. The paper covers the myriad of issues that arise when law firms debate whether to migrate their practice to a cloud-based environment.

Topics covered include:
  • What is Cloud Computing?
  • 5 Reasons Why Lawyers Should Adopt Cloud Computing

The Ethics and Security of Cloud Computing

This white paper was published by ILTA, and is written Clio's co-founder and President, Jack Newton.

Topics covered include:
  • An overview of cloud computing
  • The benefits of cloud computing
  • Ethics issues relating to cloud computing
  • A cloud computing security checklist
  • A cloud computing privacy checklist
  • A cloud computing data availability checklist

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