Social CRM - Customer Relationship Management for Sales 2.0
A CRM application is an invaluable tool that will simplify the management of your business. Implementing the right CRM can increase sales efficiency – you can close more deals, increase sales, and improve forecast accuracy. We’re not talking just a couple percentage points here and there. If used correctly, a CRM can improve productivity by 30%.
With a CRM, there’s no secret formula. It simply manages most of your critical customer information so that you can look at it all in one place. Without leaving the application, you can view contact information, follow up via email or social media, manage tasks, and track your performance, among other benefits. Different products have different strengths, so define your requirements first and then see which CRM best meets them.