SmartThoughts - the SmartCloud Blog.

AARRR SaaS: Pirate Metrics Demistified

7/6/2014

Pirate Metrics is a simple metrics and analytics foundation for startups devised by Dave McClure in 2007. The Metrics are based on the assumption that every startup needs to get customers through 5 key stages and Pirate Metrics helps you perform quantitative and comparative analysis of your business by tracking these key metrics:, Acquisition, Activation, Retention, Referral & Revenue. AARRR!

Acquisition
You acquire the user. For a SaaS product, this usually means a sign up.

Activation
The user uses your product, indicating a good first visit.

Retention
The user continues to use your product, indicating they like your product.

Referral
The user likes your product so much that he refers it to other new users.

Revenue
The user pays you. Yay!

The infographic below is a great breakdown of these metrics using the example of a project management SaaS app.

The Entire Internet - Live and in real time!

28/5/2014

Click the image to open the interactive version (via Penny Stocks Lab).

It's a big, big place......click on the image to be taken to the original infographic and see the (huge) numbers change as you watch.

Unbelievably Comprehensive List of Start Up Resources

12/3/2013

Comments

The guys at VCcafe.com have put together an unbelievably comprehensive list of Business Tools for start ups, many of which are featured in our App Directory, but they have just updated this with a great list of Start Up Intelligence Tools.

So not only can you find out about everything from hosting your code in hackathons to open source legal docs, now you can discover everything you needed to know about the startups themselves. From premium paid subscription databases to free tools showcasing new startups and startup maps, The Ultimate Startup Intelligence Tools List is guaranteed to help you get your research done.

It is a great resource, but if you need help making sense of it, click here to schedule a call with one of our team.

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Author - Michael McKenna

Mike has been working in the CRM arena since 2001. With a BA in Economics and a BSc. in Financial Information Systems from Trinity College Dublin, plus a background in project management and sales, Mike is a recognised CRM expert with over a decade of experience in delivering cost-effective solutions that work.

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