- By the end of 2015, more than half of all new digital content will be the result of updates to, and the editing of, existing information
- Online social networking is now more popular than email and search
- Middle managers spend more than 25% of their time searching for information
- As long ago as 2010 Corporate users received some 200 mails per day, 18% of which were spam, and the numbers have risen dramatically since then.
- Initial feedback on the adoption of social collaboration platforms to share and keep track of ideas on subjects from innovation and Lean Management through to sales and support indicates that the use of these types of tools can reduce email by between 10 and 20% immediately.
The volume of emails we send and receive is unsustainable for business.The average knowledge worker today gets 133 emails a day and 77 instant messages, she spends half her working day on email, constantly tethered to her smartphone, responding to short bursts of communication and creating email overload. It is estimated that managers spend between 5 and 20 hours a week just reading and writing emails. Furthermore, we are all using social media networking more and spending around 25 per cent of our time searching for information.
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Author - Michael McKennaMike has been working in the CRM arena since 2001. With a BA in Economics and a BSc. in Financial Information Systems from Trinity College Dublin, plus a background in project management and sales, Mike is a recognised CRM expert with over a decade of experience in delivering cost-effective solutions that work. To get notified of new posts on this Blog, click on the button below.
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