The first thing you need to do is to establish exactly what it is you want to achieve and then devise a plan to that will enable you to reach that goal. Without a plan you are wandering in the dark. When you are working on the plan you need to think strategically about your business and your role in it and decide on the elements that will bring YOU more success. Then use your CRM as your vehicle to achieve those objectives.
Having established your strategic goal, there are a number of ways that you can use your CRM tactically to achieve it;